How to set healthy goals? | The Brave New Brand

Setting a goal for the year it’s important, but we need to be cautious about the intention behind it. Reaching goals doesn’t not mean achieving happiness, they are more about the compass than the finish line.

Why are lifestyle businesses more profitable and professionally rewarding? | The Brave New Brand

The problem is, in my perspective, the purpose: to make money, to be profitable, even if the company vision features the most altruistic intention that one can imagine, the ultimate objective will always be financial gain and enterprise value.