Its new visual identity should be compatible with the medium (Law), conveying seriousness, credibility, and nobility (her background as a specialist), while it should bring a counterpoint of humanity and lightness (an intuitive, sensitive, and exploratory proposal…
Setting a goal for the year it’s important, but we need to be cautious about the intention behind it. Reaching goals doesn’t not mean achieving happiness, they are more about the compass than the finish line.…
The problem is, in my perspective, the purpose: to make money, to be profitable, even if the company vision features the most altruistic intention that one can imagine, the ultimate objective will always be financial gain and enterprise value.…
