I work to help founders in the process to communicate and connect with their audience on a human level, using a four-stage process:
Take some distance to see yourself, your offer, and the people you want to help with clarity.
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Lots of research and good talks to immerse on:
Report I: Competitors & Inspiration
Dozens of references to collect insights about how the most important players in the industry communicate and positioning themselves, reflecting on the most strategic position for the brand.
Report II: Interviews & Audience Analysis
A deep-dive in our audience needs, fears and motivations. To collect that we engage in insightful conversations with our target, using service design tools (such as Jobs to be Done) and storytelling frameworks (as The Hero's Journey);
Report III: Portfolio and Communication Diagnosis
How our services and our communication are positioned in face of everything that already exists in the market and in relation to our customers needs.
Position yourself with originality sharing a simple, clear, and true message, so people can relate and be passionate about your business.
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Using several branding tools and our ownpositioning framework, we going to definethe brand essence: the foundation wherewe build the entire business presence.
Values
Vision
Mission Statement
Positioning
Elevator Pitch or Brand Manifest
Strategic Framework
Tone of Voice
Look and Feel
The brand is your passion made visible, so spread your message in the most amazing and beautiful way.
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II'll partnering with a dream team of specialists that immerses in your business not just to create your brand, but to help you build it.
Designers, copywriters, photographers and developers (all Lifestyle Business Owners, just like you) will be working together to create the set of meanings that best communicate the essence of your brand.
I aways believed that there is a smarter way of working, putting together talents from all over the world, with small companies accessing the same tools, talents and knowledge than the big ones. In this chapter of our journey I'm able to offer exactly that.
See examples
keep the flame burning with ongoing branding advisement and content about beautiful and soulful work.
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The brand is just the beginning.
Building a solid brand is an ongoing process. So we’ll keep the flame burning with ongoing branding advice and a brand page to help you manage all your brand assets and the valuable intelligence that we built together.
A digital Brand Gardian page will guarantee that marketing teams and independent professionals would be able to navigate and implement your strategy in the future.
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A 10-week project, divided in 4 sprints:
A new perspective to zoom out and see your business, your audience, and yourself as never before.
A complete execution plan to roll out your strategy and uplevel your ability to communicate your business and build a strong brand.
A boost of energy and confidence to share your work proudly and gentle uplifting your work happiness.
If you also have the feeling that something is broken in the way we run organizations today take a look at those articles. Maybe some of this can make our hearts bit at the same frequency.
Some topics are just too difficult to talk about, or at least to start a conversation. So how about creating a "safe word" for that?
We all learn that a brand should be memorable, but that doesn't mean that the logo should be displayed everywhere.
Brands should be in a never-ending conversation with the zeitgeist, evolving to keep relevant. In that sense, the possibilities to create a brand playbook had grown a lot.
Brand is a gut feeling about a product, a service, or a company. It's a reputation.
