Resources

Some topics are just too difficult to talk about, or at least to start a conversation. So how about creating a "safe word" for that?

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Am I overusing my logo?

We all learn that a brand should be memorable, but that doesn't mean that the logo should be displayed everywhere.

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How flexible should be the brand playbook?

Brands should be in a never-ending conversation with the zeitgeist, evolving to keep relevant. In that sense, the possibilities to create a brand playbook had grown a lot.

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What is Branding?

Brand is a gut feeling about a product, a service, or a company. It's a reputation.

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5 Steps to check if you are building a strong brand

A strong brand is clear, compelling, memorable, unique and trustworthy.This article will easily help you to check that and adjust course when needed.

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Why are lifestyle businesses more profitable and professionally rewarding?

The definition of success in a lifestyle business is to provide the financial means to support the founder's ideal work-life balance.

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How to write a slogan or tagline for a brand?

If your brand is new and you are in the first stage (building brand awareness) you’ll want to be as clear as possible.

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How to check if the brand message is clear?

Being so immersed makes it almost impossible to see it in perspective. Sounds familiar?

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How to define a better time to start a project?

The westerner fights with time all the time. It's like time is an enemy. Something we're constantly running from. It's something that needs to be controlled, mastered, sliced, predicted, measured.

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How to set healthy goals?

Setting a goal for the year it’s important, but we need to be cautious about the intention behind it.

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How to adjust and improve your goal-system?

The direction is more important than the pace, but finding the right compass is easier said than done.

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article

How to avoid distractions at work?

How the GTD method will save you precious time and transform your way of working.

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article

Which is the best tool to organize projects?

You don’t need to plan the whole year, or the hundreds of steps of the big project. At the end it’s all about that: organize and prioritize.

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How do I complete daily tasks?

Some say that we overestimate what can be done in one day and underestimate what we are able to achieve in one year.

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article

How to define pricing strategy?

Defining prices for services could be tricky because they are directly attached to the value you perceive in yourself as the person who delivers that expertise. So, when reflecting on it evaluate the following...

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What is value based pricing?

A fair price positioning considers the potential of transforming one’s life.

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article

How to avoid regret pricing?

The worst thing that you can happen when working in a service-based business is to resent your client.

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article

How much should I charge for my time?

Once we have defined our enough - the amount of money we need to sustain our lifestyle and feel motivated to work - everything changes.

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article

Am I targeting the right audience?

If your price strategy is not working you have only three options to consider.

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article

How do I tell clients my price?

The moment of delivering the price doesn't need to be awkward nor take too much time or energy.

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article

How do I get more things done?

A healthy mind is part of a healthy body. Maybe you need to start considering the whole package in this "I don't perform enough" self-analysis.

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article

What stops me from being productive?

You can say that your boss is crazy and it could all be true. But your body can not endure this kind of pressure for too long.

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article

How to open the conversation for difficult subjects at work?

Some topics are just too difficult to talk about, or at least to start a conversation. So how about creating a "safe word" for that?

content drop

article

Am I overusing my logo?

We all learn that a brand should be memorable, but that doesn't mean that the logo should be displayed everywhere.

content drop

article

How flexible should be the brand playbook?

Brands should be in a never-ending conversation with the zeitgeist, evolving to keep relevant. In that sense, the possibilities to create a brand playbook had grown a lot.

content drop

article

What is Branding?

Brand is a gut feeling about a product, a service, or a company. It's a reputation.

content drop

article

How to write a slogan or tagline for a brand?

If your brand is new and you are in the first stage (building brand awareness) you’ll want to be as clear as possible.

content drop

article

How to check if the brand message is clear?

Being so immersed makes it almost impossible to see it in perspective. Sounds familiar?

content drop

article

How to define a better time to start a project?

The westerner fights with time all the time. It's like time is an enemy. Something we're constantly running from. It's something that needs to be controlled, mastered, sliced, predicted, measured.

content drop

article

How to set healthy goals?

Setting a goal for the year it’s important, but we need to be cautious about the intention behind it.

content drop

article

How to adjust and improve your goal-system?

The direction is more important than the pace, but finding the right compass is easier said than done.

content drop

article

How to avoid distractions at work?

How the GTD method will save you precious time and transform your way of working.

content drop

article

Which is the best tool to organize projects?

You don’t need to plan the whole year, or the hundreds of steps of the big project. At the end it’s all about that: organize and prioritize.

content drop

article

How do I complete daily tasks?

Some say that we overestimate what can be done in one day and underestimate what we are able to achieve in one year.

content drop

article

How to define pricing strategy?

content drop

article

What is value based pricing?

A fair price positioning considers the potential of transforming one’s life.

content drop

article

How to avoid regret pricing?

The worst thing that you can happen when working in a service-based business is to resent your client.

content drop

article

How much should I charge for my time?

Once we have defined our enough - the amount of money we need to sustain our lifestyle and feel motivated to work - everything changes.

content drop

article

Am I targeting the right audience?

If your price strategy is not working you have only three options to consider.

content drop

article

How do I tell clients my price?

The moment of delivering the price doesn't need to be awkward nor take too much time or energy.

content drop

article

How do I get more things done?

A healthy mind is part of a healthy body. Maybe you need to start considering the whole package in this "I don't perform enough" self-analysis.

content drop

article

What stops me from being productive?

You can say that your boss is crazy and it could all be true. But your body can not endure this kind of pressure for too long.

content drop

article

5 Steps to check if you are building a strong brand

A strong brand is clear, compelling, memorable, unique and trustworthy.This article will easily help you to check that and adjust course when needed.

content drop

article

Why are lifestyle businesses more profitable and professionally rewarding?

The definition of success in a lifestyle business is to provide the financial means to support the founder's ideal work-life balance.

content drop

article

How to define pricing strategy?

content drop

article

What is value based pricing?

A fair price positioning considers the potential of transforming one’s life.

content drop

article

How to avoid regret pricing?

The worst thing that you can happen when working in a service-based business is to resent your client.

content drop

article

How much should I charge for my time?

Once we have defined our enough - the amount of money we need to sustain our lifestyle and feel motivated to work - everything changes.

content drop

article

Am I targeting the right audience?

If your price strategy is not working you have only three options to consider.

content drop

article

How do I tell clients my price?

The moment of delivering the price doesn't need to be awkward nor take too much time or energy.

content drop

article

Am I overusing my logo?

We all learn that a brand should be memorable, but that doesn't mean that the logo should be displayed everywhere.

content drop

article

How flexible should be the brand playbook?

Brands should be in a never-ending conversation with the zeitgeist, evolving to keep relevant. In that sense, the possibilities to create a brand playbook had grown a lot.

content drop

article

What is Branding?

Brand is a gut feeling about a product, a service, or a company. It's a reputation.

content drop

article

5 Steps to check if you are building a strong brand

A strong brand is clear, compelling, memorable, unique and trustworthy.This article will easily help you to check that and adjust course when needed.

content drop

article

How to write a slogan or tagline for a brand?

If your brand is new and you are in the first stage (building brand awareness) you’ll want to be as clear as possible.

content drop

article

How to check if the brand message is clear?

Being so immersed makes it almost impossible to see it in perspective. Sounds familiar?

content drop

article

How to define a better time to start a project?

The westerner fights with time all the time. It's like time is an enemy. Something we're constantly running from. It's something that needs to be controlled, mastered, sliced, predicted, measured.

content drop

article