How to define pricing strategy?

Defining prices for services could be tricky because they are directly attached to the value you perceive in yourself as the person who delivers that expertise. So, when reflecting on it evaluate the following: 

1. How do you perceive and position yourself among your peers with similar offers?

2. What is your perception about yourself and the value you create to your customers?

3. What’s the income that you want and need?

Remember: Price = Value.

If you can create a greater value that really solves your client’s problem, leveraging his market position, happiness, health, etc, don’t be afraid to position it in a fairway.