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Shape and show
your business core

Brand Strategy for purpose-driven business.

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The world needs beauty

A branding process ultimately creates better business, giving back something beautiful to the world. Using research and a design thinking process I help organizations uncover their business essence and shape it as a soulful brand and elegant visual narrative.

brand strategy
brand DESIGN
COMMUNICATION

How the process looks like:

Inspiring, deep, fast-paced, and extremely enlightening.

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Too close to your heart

and that's exactly why you can't have all the answers.

The one who knows less about the water is the fish. Of course, it knows tons about living in the ocean and every specific but being so immersed makes it almost impossible to see it in perspective.  
Sounds familiar?

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A branding strategy will help you get:

Direction

A clear compass and organized roadmap to build a highly personal, soulful brand.

ENERGY

A clear long-term strategy leads to a more smart, lean, and efficient execution, channeling your energy to what matters most, and creating confidence to share your work proudly.

clarity

A branding tool kit plus a structured and conceptual way of thinking to zoom out and see your business, your audience, and yourself as never before.

How do you know if that's right for you?

You are:

  • An expert, running a business for at least 3 years;

  • In a bold journey for reinvention;

  • With no time;

  • Not comfortable with sale-aggressive messages;

  • Deeply and emotionally involved with your brand;

  • Searching not only for business growth but something more.

PLEASE, TELL ME MORE
GISELE MEDEIROS

It's always personal

After working for more than 20 years in communication strategy in the corporative field I chose to build a business that encompasses everything that I ever wanted for work and life: freedom, flexibility, creativity, and deep connections.

‍Based in The Netherlands and with clients worldwide, I choose my projects carefully, because it's not about quantity, as you already figured out. It's about using our forces for good.

I work to help other bold workalovers, to cut through the noise and shape their hearts out in form of soulful brands, strategically positioned so their purposeful organizations can thrive.

THAT'S MY STORY
A unique combination of three things make this different:
1

Sensibility to listen to the unsaid and translate your vision.

2

A structured and conceptual way of thinking to organize ideas.

3

Creativity to materialize your ideas in a beautiful and clever way.

Don't take only my word for it

"I can't describe how I felt when Gisele presented my brand strategy. It was as if I could finally see clearly all the different pieces of myself and my work into one brand that completely resonated with me. It was magical! If you feel that your brand could use the helping hand and insights of a talented strategist look no further than Gisele. She'll walk next to you until you have something truly uniquely you to show to the world."

VERONICA FOSSA

Veronica is a workplace food designer, a trend forecaster, and a community strategist reinventing gatherings at the workplace with good food.

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"She successfully developed a potent name and brand, as well as redefined our marketing offer. By delivering a complete Brand playbook, besides a new web page and commercial tools, we gained visibility not only among customers but also entering into an M&A process that meant to our company an important upside."

LUÍS ROBERTO WENZEL FERREIRA

Partner of  Smart Pods, a Brazilian-based startup that created an offsite building process, helping builders to construct with less waste, time, and costs.

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"I instantly felt In love with her work. I invited her to develop my company’s brand and to my luck she accepted!!! Gisele understood perfectly the essence of my work and gave me the most beautiful gift I could have ever wished."

CLÁUDIA BARROSO

Founder of "Bem Me Care", a psychoanalytic method for family members impacted by a difficult medical diagnosis.

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"In 2019, with Gisele’s help, I made a transition of my brand ‘Alma Pelo Mundo’. Gi, with her sensitive and keen eye, was able to understand in detail what the new brand should communicate (which I didn't even know exactly) and how we could create a bridge between the previous and the current brand. The result of the work was beautiful and surprising!  I highly recommend it!"

LUANA FONSECA

Founder of "Alma pelo Mundo" a world explorer at service of others.

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GET INSPIRED

Check out some cases and get inspired by stories from other
amazing businesses and their beautiful work.

Columbus Instruments
Ohio | USA
Vabene
Itajaí | Brazil
Leibniz-Centre for Agricultural Landscape Research
Müncheberg | Germany
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better before bigger

See how to gently uplift your experience when running your business or just take some time to reflect on what makes it one of a kind.

How to open the conversation for difficult subjects at work?
Some topics are just too difficult to talk about, or at least to start a conversation.
Am I overusing my logo?
We all learn that a brand should be memorable, but that doesn't mean that the logo should be displayed everywhere.
What is Branding?
Brand is a gut feeling about a product, a service, or a company, and Branding is the ongoing process to help businesses to build that.
5 Steps to check if you are building a strong brand

A strong brand is clear, compelling, memorable, unique and trustworthy. But how to check that for small business?

How to check if the brand message is clear?

Being so immersed makes it almost impossible to see it in perspective. Sounds familiar?

How flexible should be the brand playbook?

Good brands are like interesting people. They keep evolving, learning, and finding new ways to express themselves in distinctive ways.

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Explore by Themes

BEAUTIFUL STRATEGY
STEWARD LEADERSHIP
GENTLE PRODUCTIVITY
SOULFUL BRANDING
VALUE-BASED PRICING

Start your journey today

Gisele Medeiros
Utrecht, The Netherlands (but really everywhere)